It is usually the audience that determines how you should express yourself. When you speak, you need to be sensitive enough to understand what the audience wants. You will also need to be able to adapt the content of your speech to the tastes and needs of the audience. Skill in the broadest sense is the ability to tell people what they want to hear, but in a way that they will eventually do what you want them to do. In expressing your ideas, you should try to identify which ones are the most effective. You should attack when the audience's defenses weaken and stand dead if you feel strong resistance. When you find yourself in front of an audience, you turn into a warrior, ready to fight. You have to defeat your opponent, impose your ideas on him; use your skills, attack, walk away from the blow, watch, and so on until you find your way to victory. It's not enough just to speak elegantly: you have to convince. They say that the biggest difference between the two greatest speakers of the