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Marketing of Innovative Product

The industry of the Virtual Reality

This article aims to show what is VR and what is the market. What is VR ? VR is the experience of a world that does not really exist, by using a headset. This technology creates a 3D world which can be explored and interacted with by a person. Nowadays, VR is transforming the way people connect and interact and gives the opportunity to be immersed in a place as if you were really there. The first goal of VR was to escape the boundaries of the real world. A closer look to the market VR is use with PC, console and phone. From the BtoC perspective, the possibilities of VR are on the gaming, media and entertainment markets and from the BtoB, VR is implanted in different industries : retail, healthcare, military, real estate and education. The possibilities are endless, if you want to learn more about the following markets, here are all the information : https://www.vrs.org.uk/virtual-reality-applications/. The virtual reality market is more and more important. it’s now increasing it’

This article aims to show what is VR and what is the market.

What is VR ?

VR is the experience of a world that does not really exist, by using a headset. This technology creates a 3D world which can be explored and interacted with by a person. Nowadays, VR is transforming the way people connect and interact and gives the opportunity to be immersed in a place as if you were really there. The first goal of VR was to escape the boundaries of the real world.

A closer look to the market

VR is use with PC, console and phone. From the BtoC perspective, the possibilities of VR are on the gaming, media and entertainment markets and from the BtoB, VR is implanted in different industries : retail, healthcare, military, real estate and education. The possibilities are endless, if you want to learn more about the following markets, here are all the information : https://www.vrs.org.uk/virtual-reality-applications/.

The virtual reality market is more and more important. it’s now increasing it’s slow march to mass adoption. The current trends shows that mobile virtual reality is the most common technology now used in the industry. In 2016, 87% of the VR headsets sold worldwide were mobile ones. The most popular headsets sold are : Google Daydream View and Samsung Gear VR. However, the forecast is showing that VR has a real potential for the next few years in the PC-based technology. The technological advancement will leads to multiply the launch and the sales of VR headsets. Indeed, the VR is becoming more and more real and is going to answer to more needs in the next few years. Some actors as Google are investing a lot in the VR headset to innovate in the potential unexploited markets.

A lot of various major players are competing for this market: Oculus, Google, HTC, Samsung, Sony, and Lenovo. With the multiplication of innovation in this industry, the players are now focusing on new markets.

In the next article, we will see the potential of Russia for the VR industry and how our project can answer positively to the needs of the people.

Sources

https://techcrunch.com/2018/12/02/bright-spots-in-the-vr-market/?guccounter=1&guce_referrer_us=aHR0cHM6Ly93d3cuZ29vZ2xlLnJ1Lw&guce_referrer_cs=FvylkfnAWZikYtGdi0Gehw
https://www.vrs.org.uk
https://www.mordorintelligence.com/industry-reports/virtual-reality-market