VK advertising Cabinet is a tool for promoting products and services on the social network platform. The advertiser's personal account allows you to create and configure advertising campaigns, monitor their effectiveness, and take steps to improve conversions.
Registration of the Vkontakte advertising Cabinet
To create an advertising Cabinet, click on the link https://vk.cc/8wdIid or select an item from the menu on the left. If the required item is missing, you can use the link https://vk.cc/8wdIid. After clicking through, the user gets to the business page, where you need to select the "Advertising" section at the top of the page.
How and where to create a Vkontakte advertising account: step-by-Step description, types and types of ads, etc
To complete registration, you need to create the first ad. To do this, click on the "Run ads"link. Once on the page for creating a new ad, select "Universal entry" and at the bottom of the screen — "Create entry". In the window that opens, you need to enter the ad text. at this stage, there is no need to think much about its content, it is only necessary to create a personal page of the advertiser.
After clicking on the "Create" button, a window will appear for selecting age restrictions and other user parameters that fit the target audience. Here, too, the selection criteria are unimportant. However, in the ad campaign selection item, select "Create new" and set the appropriate parameters. At the bottom of the window there will be a button "Create ad", after clicking on which the page of the advertising Cabinet will be created.
Setting up an advertising account in Vkontakte
Setting up an advertising account on Vkontakte allows you to increase the convenience of running the entire campaign to promote groups, products or services. RC management is available via the link in the left menu of the site. Before you start setting up, you must specify the name of your personal account. To do this, just click on the "Not set" line and change the name in the window that opens.
The next step is to set up access to the advertising Cabinet. The administrator can:
add and edit ads;
adding funds to your account;
running a campaign;
setting up impressions.
How and where to create a Vkontakte advertising account: step-by-Step description, types and types of ads, etc.
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addition to the administrator, there is also the role of an observer. The latter is given access to view statistics and performance of advertising campaigns and individual ads. To assign the required role to a social network user, just insert a link to the profile and select the role in the window that opens.
The settings also allow you to activate the notification function for significant events in your merchant profile. Three notification channels are available to the user:
directly on the site;
electronic letter;
sms message.
After selecting the appropriate items to save all settings at the bottom of the screen, click on the "Save"button.
Adding funds to your ad campaign account
There are several ways to top up your ad campaign budget. For example, individuals and individual entrepreneurs can pay using Bank cards, e-wallets and self-service terminals. For legal entities, it is possible to make non-cash payments from the company's account.
How and where to create a Vkontakte advertising account: step-by-Step description, types and types of ads, etc
Before choosing a payment method, keep in mind that you can't change it in the future. The minimum payment amount is 500 rubles. To top up your account, go to the "Budget" section and click on the "Top up" link next to the "Remaining budget"column. After that, you will be redirected to the payment form, where you can choose a convenient method and the required amount.
Ad format
By format, ads are divided into two types. This is an ad in the news feed and an ad on the site page. However, the latter type is only displayed on the regular version of pages.this format is not available on mobile devices or in the app. An ad on a page is intended to increase traffic to a community page, a third-party site, or an app.
Ads placed in the feed are displayed in the user's news feed. It looks like a native publication, not a paid ad. The only difference is the mark "Advertising record". Placement is available on all platforms and applications of the social network.
In both cases, there are six types of promo posts available, each of which has its own characteristics:
Carousel. Used to promote products, communities, or services. Allows you to simultaneously place up to 10 images, each with its own link or leading to a single page. With the help of the carousel is increased brand awareness, promoted product increases the popularity of the community.
Universal recording. Allows you to attach an animation or video. If you add a video, it must be pre-uploaded to Vkontakte in the appropriate section.
Ad entry with a button. It is convenient for prompting the user to take action. The button text has many options for all occasions. This format is especially convenient for mobile applications: by clicking on the "Call" button, the user can make a call without having to perform additional actions.
A collection of applications. One of the formats with the highest conversion rate. The ad contains a form that is automatically filled in with all the necessary information from the user's profile and transmitted to the advertiser. The latter can only contact the left contacts and complete the sale.
Advertising in stories. A new format of advertising. Allows you to embed up to three photos or videos with a duration of up to 15 seconds in your history. Please note that the display format is 9: 16, which imposes some restrictions on the production of advertising materials.
And the last advertising of the website. This is another format that appeared recently. As the name implies, this format is designed to provide traffic to the advertiser's site. You can use videos up to five minutes long and photos as the material.
How and where to create a Vkontakte advertising account: step-by-Step description, types and types of ads, etc
We should also mention the possibility of placing ads in popular communities as a post on the wall and the ability to create videos in a special constructor.
Each new ad entry is moderated for compliance with the service's rules. if rejected, the advertiser can appeal the decision of the moderators or make the necessary edits and pass the review again. In any case, Vkontakte advertising is an effective way to make yourself known.
Link to register in the advertising Cabinet -https://vk.cc/8wdIid
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