Front video screen is an effective advertising tool, which also performs a decorative function. Compared to standard outdoor advertising media such as banners, lightboxes and streamers, the LED screen looks much more solid and impressive.
There are 2 options for LED equipment for the facade: LED screen and media facade. Each of them has its own characteristics and advantages. GTLight experts will help you choose the best option.
Features of the design and operation of media facades and LED screens
- A media facade is suitable if you need a large area of the information field. A classic screen with sides of several tens of meters will be too heavy and will create a large load on the load-bearing wall. Media facades have a rack structure and are much lighter in weight.
- If the walls of the building have a complex shape, you should also pay attention to the media facades. Flexible models allow you to create a screen of any configuration. The LED display is suitable for traditional architecture buildings with straight vertical walls.
- The media facade can be mounted on walls made of any materials. In addition, due to the high translucency, this solution is suitable even for glazed facades. LED screens are not installed on wooden bases and walls made of some other materials.
- If you need to broadcast a high definition picture, you should choose an LED screen. Media facades have significantly lower resolution due to the larger pixel pitch.
- The brightness of the LED screen is also higher. If for media facades this figure is from 4500 cd / m2, then the street LED screen can boast a peak brightness of 8000 cd / m2.
Thus, it is better to choose a media facade for buildings of complex shape, and if the broadcasts are planned mostly in the evening and at night. But if you need high image clarity in the daytime and the walls of the building are able to withstand additional stress, it is better to choose a classic LED screen.