Articles in English

A free price is a business model that assumes that the customer determines the price of the product himself, depending on his capabilities and desires. Initially, this concept was a form of charity: people exchanged resources and helped those in need. Nowadays, this concept continues to exist and is already being implemented in business, for example, in retail. Let's explain it using the example of clothes. Retro is coming back into fashion: imagine that you wanted to find inexpensive vintage jeans...

The history of Airbnb began in 2007 in sunny San Francisco when two designers, Brian Chesky and Joe Gebbia, faced financial difficulties. Unable to pay rent for their apartment, they decided to convert their attic into a living space. Noticing that a design conference was taking place in the city, creating a shortage of hotel rooms, Chesky and Gebbia built a simple website featuring photos of their attic, which included three air mattresses and a promise of "homemade breakfast." Soon, they welcomed their first guests, each paying $80 per night...

Businesses will thoughtfully integrate generative AI into their core strategies, moving beyond the initial excitement to develop transformative solutions across various sectors such as healthcare, manufacturing, and education, instead of simply improving existing products. Driven by regulatory pressures, consumer demand, and cost savings, companies are expected to increasingly adopt environmentally friendly practices. Circular economies, emphasizing recycling and reuse, will become key to waste reduction and the creation of sustainable business models...

Once celebrated as a revolutionary startup in blood testing, captivated Silicon Valley with a promise to transform healthcare through its groundbreaking 'Edison' device. Founded by Elizabeth Holmes at just 19 years old in 2003, the company claimed it could run numerous tests with only a few drops of blood. With an ambitious vision to make healthcare more accessible, Holmes left Stanford and used her tuition money to kickstart the venture. By 2014, she had raised over $700 million from high-profile...

We wanted to share some groundbreaking insights on a trend that is reshaping the landscape of professional services—productization. As service-oriented firms increasingly embrace product-based business models, they're unlocking new avenues for growth and profitability. Service firms face low margins and limited scalability. In contrast, product companies enjoy higher margins and revenue per employee, often valued much more highly in the market. By turning services into products, firms can automate processes, manage resources better, and provide standardized solutions...

We are pleased to present a new feature: "Startup Story"! 📈 In each article we will share the stories of the development of famous companies, but with a special emphasis on little known facts and fascinating details that you may not have heard 💯 In the modern world, social networks play a key role in communication and information exchange. VKontakte(VK), founded in 2006, has quickly become one of the largest social platforms in Russia and the CIS. In this article we will consider the history and development of VK 💬 In 2005 year...