Найти в Дзене
EconEurasia

EconEurasia

Research & Review Papers
подборка · 11 материалов
3 месяца назад
THE ROLE OF TRUST IN MEDIATING THE INFLUENCE OF SOCIAL MEDIA MARKETING AND CUSTOMER EXPERIENCE ON REPURCHASE INTENTION: A STUDY...
EURASIA: Economics & Business, April 2025 by Sari Intan Pramitha, Giantari I Gusti Ayu Ketut, Aksari Ni Made Asti, Suparna Gede (Faculty of Economics and Business, University of Udayana, Bali, Indonesia) Repurchase intention is the desire to make a purchase again in the future. This research phenomenon examines the influence of social media marketing and customer experience on repurchase intention on the Tiktokshop application with trust as a mediating variable. The purpose of this study is to explain the role of trust in mediating the influence of social media marketing and customer experience on repurchase intention...
3 месяца назад
MOTIVATION PARADOX AND PERFORMANCE OF FREE AGENTS IN KOREA BASEBALL ORGANIZATION LEAGUE
EURASIA: Economics & Business, March 2025 by Banchongsan Charoensook, Keimyung Adams College, Department of International Busienss, Keimyung University, Daegu, South Korea Hyo Jae Han, CJ Logistics, Daegu, South Korea This research examines the conflicting predictions of Equity and Expectancy theories in a specific context. It analyzes batting performance data of 161 Korea Baseball Organization free agents for the two years before and after their free-agency filing. Equity theory suggests that players may underperform if they perceive their compensation during the free-agent year as inadequate...
3 месяца назад
PATHWAY TO ENVIRONMENTAL SUSTAINABILITY: NON-LINEAR EFFECTS OF GREEN FINANCE ON CO2 EMISSIONS FROM DEVELOPED COUNTRIES IN BRI REGION
EURASIA: Economics & Business, March 2025 by Andrean Eka Hardana, Zhou Jishun (School of Economics, Huazhong University of Science of Science and Technology, Wuhan, People's Republic of China) Economic development that continues to pay attention to environmental sustainability has become a global challenge in addressing the increase in CO2 emissions. Thus, the realization of environmental sustainability efforts requires strategic steps through green finance from the dynamics of the economy for the environment. The impact of green finance becomes part of a non-linear investigation into CO2 emissions...
3 месяца назад
BEHAVIORAL SEGMENTATION OF CUSTOMERS: RFM MODEL AND K-MEANS APPLICATION
EURASIA: Economics & Business, March 2025 by Le Thi Phuong Thanh, Department of Tropical Agriculture and International Cooperation, National Pingtung University of Science and Technology, Pingtung, Taiwan & School of Economics, Can Tho University, Can Tho City, Viet Nam Shu-Yi Liaw, Department of Business Administration, National Pingtung University of Science and Technology, Pingtung, Taiwan Nguyen The Hien, School of Economics, Can Tho University, Can Tho City, Viet Nam The demand for building sustainable customer-company relationships within the context of fierce competition is increasing, in which lingerie is no exception...
3 месяца назад
DIGITAL VOICES IN THE SKIES: A NETNOGRAPHIC INVESTIGATION OF SERVICE QUALITY IN TÜRKIYE’S FULL-SERVICE AND LOW-COST AIRLINES
EURASIA: Economics & Business, March 2025 by Dr. Itır Ceren Morcote Santos, Dr. Ayberk Tutkun (Department of Transportation Services, Dokuz Eylul University, Izmir, Türkiye) Competition among airlines is intensifying as more carriers enter the market, making long-term survival increasingly challenging. Customer satisfaction is a key driver of success, directly influencing passenger loyalty and repurchase intentions. While service failures are inevitable, turning them into opportunities for improvement can be a strategic advantage. Understanding complaint patterns and proactively addressing service failures is crucial for airlines...
3 месяца назад
TRANSFORMATION OF VILLAGE CREDIT AGENCY INTO A VILLAGE-OWNED ENTERPRISE (BUMDESA) WITH LEGAL CERTAINTY
EURASIA: Economics & Business, February 2025 by Lailawati Fadilla Dwi, Suhariningsih, Dewi Amelia Sri Kusuma, Sihabudin (University of Brawijaya, Malang, Indonesia) BKD has long been operating in rural areas, especially in Java and Madura, BKD itself has a limited operational area in the location of the village where BKD is located, there are no clear shareholders / owners of BKD, and service time is not open every day like BPR. Service days are adjusted to market days/some days in 1 week. The administration system is still done manually. The competence of the board and management is very limited...