THE ROLE OF TRUST IN MEDIATING THE INFLUENCE OF SOCIAL MEDIA MARKETING AND CUSTOMER EXPERIENCE ON REPURCHASE INTENTION: A STUDY...
EURASIA: Economics & Business, April 2025 by Sari Intan Pramitha, Giantari I Gusti Ayu Ketut, Aksari Ni Made Asti, Suparna Gede (Faculty of Economics and Business, University of Udayana, Bali, Indonesia) Repurchase intention is the desire to make a purchase again in the future. This research phenomenon examines the influence of social media marketing and customer experience on repurchase intention on the Tiktokshop application with trust as a mediating variable. The purpose of this study is to explain the role of trust in mediating the influence of social media marketing and customer experience on repurchase intention...