SEO Product Manager & Paid Search Specialist (remote work) Independent print magazine focused on contemporary art, fashion, and new tech is seeking an experienced professional to join our team as an SEO Product Manager & Paid Search Specialist. As a key member of our marketing department, you will be responsible for managing and optimizing our website's search engine rankings and implementing successful paid search campaigns. Responsibilities: 1) Developing and implementing an overall SEO strategy aligned with the magazine’s business goals; 2) On-Page and Technical SEO optimization: to ensure that the website's on-page elements, such as meta tags, headings, and URL structures, are optimized for relevant keywords and provide a positive user experience; 3) Developing and implementing search engine marketing campaigns; 4) Brainstorming ideas for marketing campaigns and paid advertising; 5) Analyzing the effectiveness of past and ongoing paid search campaigns with the goal of optimizing the magazine’s presence on Google and other search engines; 6) Advising the team on the paid advertising’s costs, expectations, outcomes, and processes; 7) Copywriters’ briefings; subsequent implementation management and quality control of the implementation; 8) Ensuring SEO best practices are properly implemented on newly developed code and content; 10) Developing, tracking, and analyzing performance learnings via detailed SEO tactics and creating ROI reports which include reports on traffic and website performance; 11) Forecasting trends and their effects on future traffic; 12) Driving improvements to website architecture, content, linking strategy, and other deliverables to improve SEO positions for target keywords; 13) Performing audits regularly to identify issues and ensure sites are properly optimized; 14) Reporting regularly on SEO critical metrics; 15) Identifying and handling crawl errors, sitemaps, site speed issues, and any other technical issues that can impact ranking. Requirements: 1) 3+ years of relatable digital experience; 2) Proven SEO experience and a track record of success growing organic search traffic; 3) Google Ads Certified; 4) Google Analytics Certified; 5) In-depth knowledge of SEO best practices, search engine algorithms, and industry trends is essential; 6) Strong analytical and data skills; 7) Effective collaboration and communication skills (to work closely with cross-functional teams, including content creators, developers, and marketing professionals, to align SEO strategies with overall business objectives); 8) Ability to multitask and meet deadlines under pressure; 9) Experience with Google Analytics, Adobe Analytics, and Google Tag Manager; 10) Excellent written and spoken English. Remote work. Salary: 2k USD (with successful candidates we're open to discuss their suggestions). Contacts: @alekskovaleva