Birth of the Russian "Great Mute" (1898–1917) It is known that the French brought the movies to Russia. It was at the beginning of 1896. However, many Russian photographers were able to quickly learn a new craft. Already in 1898, documentary plots were shot not only by foreign, but also by Russian operators. But still 10 years were before the appearance of Russian feature films. Only in 1908, director and entrepreneur Alexander Drankov made the first Russian film with actors under the title Ponizovaya Volnitsa (Stepan Razin)...

Watching the latest Terminator movie I’ve noticed some familiar electrical engineering brands. Working in the field of marketing and sales in the power electronics industry I got curious about product placement of various brands (including the brands of competitors, customers, partners in power semiconductors and power electronics industries) in the movies that define the genres. Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or...