Компания-создатель Labubu берет пример с Disney | Разбор английской новости.
Labubu maker learns from Disney Pop Mart, a Chinese toy company, has achieved global success with its character Labubu. The company’s strategy is inspired by Disney, aiming to turn short-term popularity into long-term growth. Like Disney’s Mickey Mouse, Labubu is becoming a strong intellectual property with significant potential for theme parks, entertainment, and merchandise. Pop Mart doesn’t want to have only one big hit; instead, it hopes to create five to ten characters with similar global potential...