How will Elon Musk’s Twitter Revolution Affect SMEs
Twitter pales in comparison to Facebook in terms of advertising, yet it’s still an important platform for SMEs to engage with potential customers and other brands. The sweeping changes introduced since Elon Musk’s takeover mean the blue bird might be singing a different tune. Here are some ways the experience might change for SMEs. Paid profiles and authenticating all humans Before Musk, you had to earn the coveted blue tick that convinced others you were trustworthy. These days you can get the blue tick for $8, meaning consumers and SMEs have to find other ways to earn credibility...