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TechCrunch: Amazon Launches Project Amelia, an AI Assistant for Sellers


Amazon has introduced Project Amelia, a new AI assistant to help sellers grow their businesses. Starting Thursday, selected U.S. sellers can ask Amelia questions like "How is my business doing?" and get summaries of sales metrics. They can also inquire about specific products.

In the future, Amelia will help resolve issues and manage tasks, even solving problems on behalf of sellers. Built on AWS's Amazon Bedrock, Project Amelia will expand to more U.S. sellers and other countries later this year.
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