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Success story of gamification. Part 44. L'Oréal highlight
💡 How does global beauty brand L'Oréal Travel Retail keep its team engaged? Gamification! They've incorporated this technique into their training program with impressive results.
🎈 L'Oréal’s gamified platform mirrors their brand image and offers a newsroom, social community, and a microlearning library. They used the Growth Engineering Authoring Tool to create interactive micro-modules that reward users with points and badges.
🔔 To encourage regular learning, they introduced streak notifications. Users earn streaks for daily logins, and Battles (knowledge-based quizzes) reinforce key learning and add excitement.
🏅 L'Oréal surpassed its initial training targets within 10 months post-launch - a testament to the power of gamification.
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1 февраля 2024