In recent years, Russia has undergone a significant transformation in how its citizens approach health and fitness. What was once seen as a niche hobby for athletes has become a widespread movement, actively supported by both the government and private businesses. The Russian government has made well-being a national priority. One of the most effective tools is the "Health Generation" project. Under this scheme, young people aged from 18 to 35 receive an electronic card worth 10,000 rubles per year. This allowance is designed to encourage a healthy lifestyle by covering the costs of gym memberships, swimming pools, and medical check-ups. However, to benefit from this scheme, young people must first undergo a preventive medical examination. Additionally, the government is promoting corporate sports. By 2030, officials aim to have 55% of the working population taking regular exercise. Companies are being offered financial support to build sports facilities and create rewards for employee