Invited expert Professor Kostas Alexandris from Greece teaches the unit “Revenue Generation in Sport and Sponsorship.” He is the Dean of the School of Physical Education and Sport Science at Aristotle University of Thessaloniki and a leading researcher in sport marketing and consumer behaviour.
Special attention is given to the practical side of sponsorship management. Students learn how to design professional sponsorship proposals, analyse sponsorship strategies and evaluate their effectiveness using return-on-investment indicators. Throughout the unit, theory is connected with real sport business examples — from the commercial ecosystem of Formula 1 to the long-term partnership strategies used by leading clubs such as Bayern Munich.
The unit combines lectures, case discussions and presentations, giving students the opportunity to apply theory in practice and develop their own sponsorship proposals for sport organisations.
#рмоу #riou #рмоусочи #riou_experts #riou_msa #riou_programs #спорт #менеджмент #образование #олимпийскийуниверситет
#сочи