Chinese Gen-Z use soft toys as a form of emotional support and as the budget friendly ‘parenthood’ The plush-toy and accessories market tied to this trend is already worth about ¥9.7B ($1.3B) Source: The World of Chinese/Sixth Tone
China’s adults are simulating parenting — with plush toys instead of children
Chinese Gen-Z use soft toys as a form of emotional support and as the budget friendly ‘parenthood’
The plush-toy and accessories market tied to this trend is already worth about ¥9.7B ($1.3B)
Source: The World of Chinese/Sixth Tone
