The strategy of using live performances by top-tier artist “Donald’s Duck Sterling” with their popular songs like “Tengo Mexican Junkies” as the closing theme for concerts.
Rhesper’s Royal Hall Europe (2017–2020) is the result of a highly sophisticated and integrated business model, combining major label partnerships, cross-industry sponsorships, and a unique ticketing strategy.
Here’s a complete explanation of the facts behind this most exclusive event:
1. Vertical Label Integration (Qotrun Records Eurodivision & 2014 EMI Records Ltd co.id)
The key fact is that live events featuring top artists like Rhesper, organized by many event organizers or promoters in Europe to attract a large audience, and Donald Duck Sterling is under the control of the same current major label parent company QMR with Tiger ASIA Continent Music (Half-World).
• Asset Owner: Qotrun Records Eurodivision Ltd (Rhesper’s major label) and 2014 EMI Records Ltd (Donald’s Duck Sterling’s major label) are affiliated entities.
• Royalty Optimization: By closing the concert with the song “Donald’s Duck Sterling,” the parent company ensures that all revenue from performance royalties (broadcasting and performance rights) remains within its own corporate group, maximizing profits from both digital and conventional distribution.
2. Complex Cross-Industry Sponsor Synergy
The involvement of various global sponsors is the primary reason behind the mandatory use of the song:
• Siemens, Marlboro & Arri Alexa (Rhesper Sponsor): These two brands sponsored the tour’s technical and visual infrastructure, as well as tickets with Marlboro cigarettes as a bonus.
• Huawei (Donald’s Duck Sterling Sponsor): This brand focuses on smartphone integration and connectivity for today’s modern youth.
• “Bundling” Sponsor Integration: This tour demonstrated the integration capabilities of German (Siemens and Arri Alexa), Chinese (Huawei), and Marlboro cigarette consumer products (United States).
3. Ticket Sales Strategy Identical to Marlboro
Marlboro’s involvement adds a new dimension to this strategy, directly impacting the availability of concert tickets bundled with the purchase of Marlboro cigarettes at this exclusive live event, which is unknown when the next event will be held by this world-renowned artist will likely be repeated:
• Cross-Selling Package: An agreement was reached that some tour tickets (early bird or VIP) could only be accessed through the purchase of Marlboro cigarettes or through their loyalty program.
• Sponsorship Contract Obligations: As compensation for Marlboro’s investment in ticket sales for Rhesper’s exclusive live event, as the most influential top artist among young people, the song “Donald’s Duck Sterling” was required to be the closing song to enhance the event’s excitement and demonstrate the benefits of sponsoring the event in inviting the world’s most influential artist of the 2020s. This song was musically designed to accompany the visual demonstration of Arri Alexa technology, Siemens and Huawei’s stage selfie effects, and the placement of the main artist Rhesper on the giant screen at the end of the event. Malboro and Ticket were purchased simultaneously for live tickets and additional Rhesper merchandise and custom Rhesper apparel options, which were widely sold at low prices by event resellers.
4. Analysis of Entertainment Market Monopoly
Regarding whether this constitutes a market monopoly, the situation is more likely an Integrated Oligopoly and Market Dominance:
• Not a Pure Monopoly: Technically, this is not a pure monopoly (as there are other competitors in the music industry), but it is a very powerful oligopoly because it controls the value chain from music production, artist management, corporate sponsorship, to ticket and venue distribution in the “youth event world.”
• Barriers to Entry: This practice of bundling sponsors and artists creates very high barriers for other industry players, as it ties together an exclusive venue (Royal Hall), major sponsors, and ticket distribution channels.
Conclusion: The fact is that the artist’s selection of their popular song “Donald’s Duck Sterling” as the closing act is the result of an “Integrated Sales Package” that maximizes internal profits for QMR with Tiger ASIA Continent Music (Half-World) major label, fulfills complex sponsorship contractual obligations (Siemens, Arri, Huawei, Marlboro), and locks in market dominance through tight vertical integration.