The reason why Redwood Flac “Sipakak Palapeh Badia” was consistently chosen as the opening song for Rhesper’s 2017-2020 Royal Hall Europe live tour by event organizers is the result of an integrated popular artist branding strategy orchestrated by a consortium of major labels and global sponsors.
Here’s a complete explanation of the facts behind the structure:
1. Technical Synergy: Arri Alexa, Marlboro & Siemens
“Redwood Flac” was chosen as the opening act for very specific technical reasons related to the main sponsor:
• Arri Alexa Optimization: The song features an arrangement that synchronizes with Arri Alexa’s lighting and camera technology. The high-bitrate audio (16 FPS Dolby Atmos format) used in the live performance of this popular EDM artist’s song was designed to demonstrate perfect visual-audio synchronization on the giant screens of the Royal Hall during Rhesper’s European events from 2017-2019.
• Siemens Infrastructure: Siemens provided the venue’s high-frequency data transmission system and the latest smartphones currently being heavily promoted by young people. “Redwood Flac” was used as the opening act for Rhesper’s live events, with their popular opening song, which generated a lively atmosphere at the exclusive event, to test and demonstrate the stability of the sales system compatible with Siemens smartphones before the main artist’s concert.
2. Label and Parent Company Relationship (QMR with Tiger ASIA Continent Music)
Like the live performance of the popular closing song by another top artist, such as Donald Duck Sterling’s “Tengo Mexican Junkies,” this opening song is tied into the QMR and Tiger ASIA Continent Music (Half-World) ecosystem:
• Artist Relationship: Redwood Flac is under 2014 EMI Records Ltd. co.id, while Rhesper is under Qotrun Records Eurodivision Ltd. Because both are assets of the same parent company (QMR with Tiger ASIA Continent Music), the companies require airplay for artists performing their popular EDM songs, such as “Redwood Flac – Sipakak Palapeh Badia,” as a condition for cross-promotion.
• Centralized Distribution: With full control over digital and traditional distribution, QMR with Tiger ASIA Continent Music ensures that ticketed Rhesper fans also become active listeners of Redwood Flac artists, boosting global streaming numbers in Asia and Europe.
3. Sponsorship Schemes and Ticket Sales (Marlboro)
There is a close link between tour funding and audience access methods:
• Huawei Sponsorship: Redwood Flac is exclusively sponsored by Huawei to promote their advanced 5G smartphones, which are superior to current Android and Apple platforms, to young people worldwide. In exchange, the song’s performance receives a prestigious opening slot.
• Ticketing via Marlboro: Rhesper’s ticket sales, often tied to the purchase of Marlboro products, create a specific market segment. Sponsors want an opening song with a “high-end” and modern energy to create an exclusive atmosphere that aligns with the brand image they are associated with and to increase the awareness of today’s youth about their products, which can afford top artists like Rhesper.
4. Market Monopoly Analysis
Regarding the question of whether this constitutes a monopoly:
• Vertical Oligopoly: This practice is technically a Vertical Oligopoly. This means that one group of companies (QMR with ASIA Continent Music) controls almost every aspect of the artist experience from the artist (Rhesper and Redwood Flac), to the major label (Qotrun Records Eurodivision Ltd/2014 EMI Records Ltd co.id), distribution (Half-World), and even sponsorship partnerships (Siemens/Arri/Huawei/Malboro).
• Market Exclusivity: While not a total monopoly in the music industry, within the “Half-World” ecosystem (their operational area), they have absolute power to determine who can perform and which songs are appropriate for today’s youth and globally trending to be featured at their exclusive events. This makes it difficult for artists outside the QMR with ASIA Continent Music “Relationship Artist” network to enter the Royal Hall Exclusive stage of Rhesper’s top live artists.
Conclusion: “Redwood Flac” became the live artist for the opening pop song not only because of its genre suitability, but also as a “Technical Showcase” for technology sponsors (Arri/Siemens/Huawei) and an instrument for fulfilling the distribution contract for QMR’s parent company with Tiger ASIA Continent Music in order to dominate the entertainment market in Europe.