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Apple is quietly missing the AI boat—and it's not pretty

Apple is quietly missing the AI boat—and it's not pretty. 🛥 Bloomberg dove into how things went sideways: Siri, with its so-called "built-in AI," is still just that polite little assistant from 2011, now messing up in a whole new range of scenarios (30% more errors, to be precise). 😬 Technically speaking, Apple's voice assistant can't handle those generative features because it's built on an old architecture. They tried to patch things up here and there but... well, some parts just don’t fit! Internally, they’ve acknowledged the issues, given the boot to John Giannandrea—who was in charge of Siri—and are basically hitting the reset button. But here's where it gets juicy. 🍏✨ For the first time ever, Apple’s magic is fizzling out. That clean design cult? It's turning into a self-parody. Today’s Apple feels like a flashy performance by Craig Ferguson—it's a millennial monument. It’s almost like the Vatican—fascinating for millennials but totally disconnected from reality. Meanwhile,

Apple is quietly missing the AI boat—and it's not pretty. 🛥 Bloomberg dove into how things went sideways: Siri, with its so-called "built-in AI," is still just that polite little assistant from 2011, now messing up in a whole new range of scenarios (30% more errors, to be precise). 😬

Technically speaking, Apple's voice assistant can't handle those generative features because it's built on an old architecture. They tried to patch things up here and there but... well, some parts just don’t fit! Internally, they’ve acknowledged the issues, given the boot to John Giannandrea—who was in charge of Siri—and are basically hitting the reset button.

But here's where it gets juicy. 🍏✨ For the first time ever, Apple’s magic is fizzling out. That clean design cult? It's turning into a self-parody. Today’s Apple feels like a flashy performance by Craig Ferguson—it's a millennial monument. It’s almost like the Vatican—fascinating for millennials but totally disconnected from reality.

Meanwhile, OpenAI, Google, Anthropic, and Perplexity are thriving in this new landscape: data flow is the name of the game; language = perfect interface; AI isn’t just a scripted assistant anymore—it’s subjective simulation: your advisor, buddy, or sometimes even your frenemy. 😂 Apple? Still crafting interfaces for yesterday's world.

No worries—they won't end up like Nokia (though whispers suggest otherwise). They’ll likely connect Perplexity to Safari and their Zurich AI team will rewrite Siri from scratch. But here’s what really matters: if Apple used to create interfaces for fingers (hello touchscreen!), eyes (what's up FaceID?), and ears (hey Siri!), it’s high time they shift focus to interfaces for thought. Not buttons but companions; not functions but voices! 💡🤖