To be realistic rather than overly optimistic.
Today we are going to tell about The annual report of a CEO.
But firstly let`s give the definition of abbreviation «CEO». Who is CEO?
CEO is a chief executive officer, chief administrator officer, central executive officer, or just chief executive (CE), he/she is a person, is one of a number of corporate executives in charge of managing an organization. The CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the business, which may include maximizing the share price, market share, revenues or another element.
There is a number of questions which we consider important:
A CEO’s annual report is a document that gives an update regarding an organization’s performance over the previous year. This report covers the activities that the company engaged in during this year and the results that these activities brought along.
It can be in the following formats:
Printed. The physical copies are distributed among the shareholders, media members, sometimes among the government officials, and for PR purposes.
Electronic. The electronic copy is uploaded to the company’s website and can also be shared via the company’s social platforms.
Interactive. Although it’s a very rare one, an interactive copy can come in the format of a scannable e-book or even have its own landing page containing videos, interactive charts, and infographics.
The CEO's annual report is an update on an organization's performance over the preceding year.
A CEO’s annual report typically has the following goals:
These goals also define the structure of a CEO’s annual report. Now, let’s take a closer look at how to write it.
1. Determining of the audience for the report and preparing the content accordingly. CEO’s annual reports usually focus on:
The choice of the target audience for the annual report will impact its structure. For instance, if report is intended for employees, CEO can omit the financial details. Meanwhile, a financial report is a must-have if annual report will target stakeholders. Reports created for stockholders must comply with specific financial criteria.
2. Reviewing of the Important Events and Milestones
At this point, CEO can list achievements in several different ways:
Monthly – outline the achievements that characterized each month of the year.
By milestone – enumerate all milestones and mention the achievements associated with them.
By individual achievement – mention the names of the employees and their individual successes.
The last report structure variant is great if CEO wants to boost employee morale and recognize employee’s achievements.
3. Outlining of the Business Profile
Also known as a business performance overview, the business profile is a part of a CEO’s annual report that touches upon the company’s mission statement, details about the board of managers, employees, and products or services that are the main sources of revenue.
The business profile part also provides details on the key milestones and how they were (or were not) accomplished.
When describing the failed goals, it`s really necessary try to focus on:
ü the initial intent behind these goals
ü the reason why they were failed, such as lack of resources, not enough time, and so on
ü what`s plan to achieve these goals in the upcoming year
4. Providing of Financial Overview
The next step in writing a CEO’s annual report in drafting the financial overview. This information in the report depends on whether the company is public or private. If CEO`s report is intended only for employees, CEO can skip this part.
However, if the report will address the shareholders, it should include a statement on the financial overview of the past year. And this section should focus on accuracy, thorough reporting, and transparency, all based on specific real-life data.
The financial overview section can also include the auditor’s report on the company’s current financial state and the analysis of future growth.
5. Concluding with the Outlook for the Future
In this section, it is important to focus on what has already been done to lay the groundwork for these milestones and what is planned to do next.
At this point, it`s important to support plans with clear evidence. Finally, CEO can conclude the annual report with a key message that sums up the statements that have made.
If CEO was making any references in the report, he/she can include the list of them at the end. Stakeholders might want to have a closer look at them to better understand the logic behind the statements.
So, preparing a CEO’s annual report is a lot of work. CEO has to start working on it way in advance to collect all the necessary data and to make sure all the milestones are included.
So, no more to say! Thank you for your attention!
If you have any questions do not hesitate to ask and we shall gladly answer them because this is Ни_Точка Ещё Ни_Точка!
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