I recently read an article on Omnisend’s blog that explores why 89% of brands are still calling it Twitter, despite the platform rebranding as "X." 🚀
💡 Key Takeaway: It’s not just about the name—brands are attached to Twitter’s brand equity. The familiar name holds years of social capital and user familiarity. For marketers and PR professionals, this emphasizes how crucial brand consistency is and how rebranding can challenge customer loyalty and recognition.
🌟 What this means for marketers: Think twice before a major rebrand. The connection people have with a brand name runs deeper than we often realize!
➡ Read more here: https://lnkd.in/edMtqCsF
hashtag#Branding hashtag#PR hashtag#Marketing hashtag#SocialMedia hashtag#Rebranding hashtag#twitter hashtag#x