Global Mobile Augmented Reality Market size was valued at USD 16.51 billion in 2022 and is poised to grow from USD 21.63 billion in 2023 to USD 187.58 billion by 2031, at a CAGR of 31% during the forecast period (2024-2031).
The Research report on Mobile Augmented Reality Market presents a complete judgment of the market through strategic insights on future trends, growth factors, supplier landscape, demand landscape, Y-o-Y growth rate, CAGR, pricing analysis. It also provides and a lot of business matrices including Porters Five Forces Analysis, PESTLE Analysis, Value Chain Analysis, 4 Ps' Analysis, Market Attractiveness Analysis, BPS Analysis, Ecosystem Analysis.
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Segmental Analysis
- Device TypeSmartphones, Tablets, Personal Digital Assistants (PDAs), and Others
- ApplicationConsumer, Healthcare, Enterprise, Commercial, Aerospace & Defense, and Others
Market Dynamics
Mobile Augmented Reality Market Drivers
Advancements in AR Hardware
- In 2022, there were notable advancements in augmented reality hardware, including smartphones and smart glasses. Companies like Apple, Samsung, and Microsoft introduced devices with improved processing power, higher-resolution displays, and enhanced camera capabilities, enabling more immersive and realistic mobile augmented reality experiences.
Growing Application Adoption
- The adoption of mobile augmented reality applications across industries continued to expand in 2022. In the retail sector, companies like IKEA and Sephora implemented augmented reality tools that allowed customers to visualize furniture or try on virtual makeup before making a purchase. In the healthcare sector, AR technology was utilized for surgical training, patient education, and improving healthcare outcomes.
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By Regions and Countries
o North America
o Europe
o Asia-Pacific
o South America
o Middle East & Africa
Following are the players analyzed in the report
• Apple Inc. (US)• Google LLC (US)• Microsoft Corporation (US)• Facebook, Inc. (US)• Niantic, Inc. (US)• Magic Leap, Inc. (US)• Snap Inc. (US)• Unity Technologies (US)• Vuzix Corporation (US)• PTC Inc. (US)• Blippar Ltd. (UK)• Zappar Ltd. (UK)• Wikitude GmbH (Austria)• Samsung Electronics Co., Ltd. (South Korea)• Sony Corporation (Japan)• Qualcomm Incorporated (US)• Lenovo Group Limited (China)• HTC Corporation (Taiwan)• DAQRI LLC (US)• Marxent Labs, LLC (US)
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The research provides answers to the following key questions:
• What is the estimated growth rate of the market for the forecast period 2024-2031? What will be the market size during the estimated period?
• What are the key driving forces responsible for shaping the fate of the Mobile Augmented Reality Market during the forecast period?
• Who are the major market vendors and what are the winning strategies that have helped them occupy a strong foothold in the Mobile Augmented Reality Market?
• What are the prominent market trends influencing the development of the Mobile Augmented Reality Market across different regions?
• What are the major threats and challenges likely to act as a barrier in the growth of the Mobile Augmented Reality Market?
• What are the major opportunities the market leaders can rely on to gain success and profitability?