💡 In the comprehensive McKinsey & Company Technology Trends Outlook 2024 report, one could find some critical insights for strategic communication and public relations professionals in the tech industry:
👉 Key takeaways:
1️⃣ Generative AI Boom: Gen AI has experienced a 700% surge in interest and investment. From text and image generation to customer service enhancements and drug discovery, the applications are vast and growing. PR pros should emphasize these innovations in their campaigns.
2️⃣ Electrification and Renewables Resilience: Despite economic challenges, this sector continues to attract high investment. Highlighting contributions to decarbonization and energy security can bolster an organization’s responsible and forward-thinking image.
3️⃣ Building Digital Trust: As digital ecosystems expand, prioritizing transparent communication about cybersecurity and data protection is crucial for maintaining trust and adoption.