Over the past decade, the means of disseminating information have changed beyond recognition, and this process is irreversible. What will the media of the future be like?
News will be written by robots
Big data technologies have also made their way into journalism. When shopping, information is already provided about the weather, traffic jams, exchange rates, stock reports, continuity and other algorithmic software methods of messages in which only the actual data is changed and soundtracks are included. It is likely that within five years, news based on agency reports will be included without human intervention: write a summary, examine incoming messages over time and make sense of the narrative, find similar examples - all this does not require the participation of a journalist and sufficient force.
What does all this mean for newsrooms? Journalists can do boring routine work themselves, and at the same time they will have access to more important and interesting materials - investigative journalism, interpretations and interests, and expanding the circle of readers.
Printing press remains a niche product
In some cases, papers are still a work in progress - let's say e-books haven't killed the publishing business. There are quite high strata that are not ready to move not only to instant messengers, but even just online. According to a 2016 Deloitte study, 52% of respondents said they read print media in the last two weeks (this activity is among the top 5 media activities).
Content recommendations become even more precise
We live in the age of recommendations. They lie in wait for us not only in the online space, but also in everyday life. From behind, we don’t even think about the fact that we are performing an action on someone’s tip. In supermarkets, caring merchandisers offer to complement products on nearby shelves, as if hinting at the need to buy them together.
The media of the future are not websites
Another trend follows from the current trend – change of medium. The media of the future is virtual, but we are not talking about a website on the Internet. And not even about the mobile site.
For example, thanks to the Instant Articles tool, you can already read articles without leaving Facebook. Thus, ensuring the provision of material is integrated at the place of presence, without losing the quality of its provision and without the need to leave the user’s comfortable environment for consuming information.
To summarize, I would like to note that the world is often changeable. Sometimes the uniqueness in your idea fails financially, but the development of the market has a plan for the production and distribution of content in the media. The world's media have always been characterized by passionarity. Changing reality becomes an incentive to search for strategies that lead to the creation of a new future - where the word “crisis” is no longer applicable to the media market.