Visual communication in magazines plays a very important role because it attracts the attention of readers and conveys information more effectively than text. Graphic elements such as photographs, illustrations, charts and graphs help to improve the perception of information and make the magazine more attractive.
Visual communication can be used to support articles and statistics to make them more understandable and memorable for readers. It can also be used to create an atmosphere and convey a certain mood or emotion, which helps readers better understand the context and meaning of the material.
In addition, visual communication in magazines can be used to attract attention to advertising materials and increase the effectiveness of an advertising campaign.
The most well-known types of visual communication usually include such special graphic tools as:
1) typography - font highlights, font changes, specific punctuation (its presence or absence), underscores, dashes, ellipsis, quotes, brackets, specific form;
2) color graphics (the color variety of artistic forms, the creation of a certain mood).
As an example of professional use of the possibilities of visual tools, one can cite the work of employees of some major Russian magazines ("Russian Reporter", "Expert", "Snob", "Around the World"). On their pages, you can see a variety of rich infographics, and even 3D infographics, where information is distributed not only on a 2D plane, but also deep into the page through translucent and three-dimensional images.
Thus, visual communication plays a key role in magazines, helping to make information more accessible, attractive and memorable for readers.