How to quickly gain live subscribers and make your Telegram channel really popular - we tell you about paid and free methods, preparation of the channel for promotion and general strategy that will help to quickly promote your Telegram channel.
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A clear channel design is responsible for a positive impression, and a competent content strategy is responsible for quality content. Let's analyze the nuances of these two components, which are necessary to promote a Telegram channel from scratch.
Content strategy for social media channels
How to develop step by step:
- Research your target audience. If you are already blogging or at least have chosen a topic, study the people who are interested in it: their related interests, needs and problems, preferred formats, what attracts them in competitors' channels, what issues they discuss on forums. This will help you draw up a preliminary content plan, outline possible headings and positioning.
- Decide on the pitch and content. Think about what types of content you will publish on your channel. For example, it can be posts, videos in circles, voice messages, article announcements, permanent rubrics, airs. select the volume of information and frequency of posting. All this at the first stages can be determined, focusing on competitors and your comfortable communication style. In the future, ineffective formats can be abandoned, the frequency of posting can be increased or decreased, the optimal time for posts can be determined - analytics of audience growth and reactions will help you come to a productive model and promote your Telegram channel from scratch.
- Think about the design of posts. To illustrate texts you can use your own photos, memes, covers, collected in the picture builder. Visuals should attract attention, play up the main idea or emphasize the problem, it can even provoke and irritate - the main thing is that it has a positive impact on views and reactions of subscribers.
- Determine the goals and mechanics of running the channel. On bare enthusiasm, it will not be possible to actively and productively run a channel and promote a group in Telegram for a long time. Content plan is needed to effectively organize the work of running a Telegram channel: determine when and what posts should be released, what content can be prepared in advance, automate the processes that can be automated, for example, set up a convenient autoposting in Telegram through a special service. This disciplines and will avoid burnout at the stage when the Telegram channel does not yet bring tangible returns, as happened to me when running the group "Naturalist's Library".
- Conduct analytics. If you do not know where to look and how to analyze the channel readings, you will not be able to understand how your actions affect the development of the project. To understand this properly, because it is important, read the article "Telegram channel statistics: where to look and how to analyze". Choose which metrics you will track, set goals, accustom yourself to regularly assess the indicators and make changes to the strategy - this will help to quickly promote Telegram, because you will act based on actual data, not on your feelings.
- To understand how to properly fill, maintain and promote your Telegram channel, take the course "How to attract clients from Telegram and earn money". In 4 video lessons you will learn how to quickly attract subscribers and gain a large audience from scratch, learn how to develop and monetize your Telegram channel. Go to the course page from the article - take part for free and get a certificate of completion.
Channel installation and configuration
Basic things that must be set up if you want to promote your Telegram channel:
- Description and avatar. The name can be chosen without keywords, as it is now fashionable in Telegram ("Lenochka, log in!", for example), but the description should contain brief information about the theme and purpose of the channel ("We publish jobs in smm and marketing, which we personally like"), otherwise users will have to guess by posts - not everyone will want to spend time on it. If the title and description contain keywords reflecting the field, in the future you can count on random subscriptions from users who are looking for the channels they need in Telegram.
- Comments. They are connected in the channel settings, how to connect them - told in the article "How to enable comments in Telegram and use the functionality to the benefit of the channel". They are needed to get feedback from subscribers, engage the audience in communication and maintain high activity and interest in the channel.
- Reactions. Also connected in the channel settings. You can connect all of them by default or select a specific set.
Is it possible to promote a channel in any social network for free?
Free methods will help to promote Telegram from scratch, but up to a certain bar. They work well for recruiting the first audience and as a supplement to effective paid promotion methods.
Basically, free methods are based on inviting friends and distributing links:
- Inviting friends. The first subscribers, up to 200 people, can be added from your contacts list in Telegram. The rest of your friends can be invited through external links in private messages in social networks and by talking about the channel in posts. To give users an incentive to click on the link, tell them how interesting and useful your channel is, offer some kind of bonus for clicking - for example, a checklist from an expert or a collection of tutorials.
- Distribute links through your profiles in social networks and other resources. Wherever you are present in the media space, mention your Telegram channel and link to it. This will help to promote your Telegram channel from scratch and further attract traffic to it from other platforms. Therefore, even when you start using paid methods, do not forget to continue to tell about your channel wherever you can.
- Mutual PR. Find a channel of related topics with approximately the same volume and quality of audience and offer the administrator to exchange mentions. This way to promote a Telegram channel for free can also be used throughout the life of the channel. The only disadvantage is that you need to independently select channels for mentions, check their statistics and personally negotiate with all administrators. A quick report on the main channel indicators is available for free at @datafan_bot.
- Mutual mentions can be made not only in the format of posts, but also in the format of joint broadcasts, but they require preparation: you need to choose a topic and prepare questions for discussion, make a plan and timing of the broadcast, announce the broadcast, warm up the audience and remind them about the broadcast in advance and just before it starts. But this is how you can promote your channel in Telegram - to attract a really interested and active audience.
- Comments, speeches and cases. You can mention your channel in Telegram if you share your expert opinion on a forum, conference, thematic site. You can also leave comments in social networks and other Telegram channels, where it is not prohibited by the administration. Links can be placed in articles on platforms with free publication, such as VC, Timeweb and others. Here you will spend only time to create the material and, perhaps, a small amount of money if you want to increase coverage.
- Adding to directories. To promote a Telegram channel from scratch, add it to all available free channel directories, starting with TGStat. This should be done once for each directory that you will come across. For a small fee, you can also get into paid directories and collections of Telegram channels.
- Synchronization with Zen. You can connect Zen Synchrobot to your Telegram channel and synchronize it with your blog in Zen, then posts in Telegram will be duplicated there automatically. On the plus side, once you have a certain number of views, Zen will recommend your materials to a new audience, who can follow the link in your blog to your Telegram channel. On the downside - a lot of requirements of the site, which every year are getting tougher and tougher, so you can be limited in coverage for any little thing. For example, my channel Zen limited my coverage for mentioning medicinal plants.
In principle, you can promote Telegram for free if you try very hard, but definitely not fast. This can work if you already have a large audience on other sites, and you invite it to Telegram.
How to quickly promote a channel in social networks using paid methods
The easiest and fastest way to promote Telegram is through paid methods - with the help of targeted advertising and buying mentions. We told you how to run official ads in the article "How to run ads in Telegram Ads and other ways: customize your ads and save your budget". Here we'll briefly talk about ways to quickly promote a Telegram channel:
Buy advertising from channels and bloggers. Make a selection of personal and commercial channels with a suitable audience and similar topics, on which you can make advertising integration. Prepare posts that may interest subscribers and negotiate with channel owners for placement. A personal recommendation of your channel from a blogger will help to quickly promote your blog in Telegram and gain a live interested audience.
Before agreeing on placement and price, analyze the detailed statistics of the channel in TGStat for hoarding, so as not to drain your budget on bots. Don't forget to add a lead magnet to your post and explain why it's worth subscribing to your channel.
Buying advertising in Telegram through exchanges. You can quickly promote Telegram by buying advertising on special exchanges. These are resources on which channels are registered, ready to place integration, and on which you can pick up a Telegram channel by audience, cost of placement and other parameters.
Examples of exchanges of Telegram channels:
- Telega.in
- EpicStars
- AdGram
This is the most popular and reliable way to promote a Telegram channel in 2023. The exchanges have many pluses: verified channels, filter and navigation through the catalog, the ability to place ads without personal communication with the administrator, the guarantee of placement. Of the minuses - the commission of the exchange.
Placement of official advertising through intermediaries. Can be an option for channels with a budget, as the minimum entry threshold is still higher than on the advertising exchanges. But you can promote a Telegram channel from scratch more effectively, especially if the service allows you to analyze statistics and make adjustments to the strategy.
Examples of intermediaries that run targeted advertising in Telegram:
- OneSpot
- ELama
Even faster and more effective - only create and promote a Telegram channel with the help of a marketing agency, which will entirely take over the maintenance and promotion of the channel.
A method that we have not mentioned among others - recruitment. It will also help to promote a chat in Telegram or a Telegram channel quickly and cheaply by buying subscribers. But the quality of such an audience will not be high, and statistics will give out your machinations to attract subscribers, which will negatively affect the rating and impression of the channel.
How to promote your Telegram channel from scratch in social networks
A competent strategy should include different ways of promotion and take into account the topic, budget and specifics of the channel. It should be developed consistently, experimenting with content and analyzing the indicators, and periodically adjust.
In short, you need to
- design the channel and select types of content;
- think about the visuals of the publications;
- create a content plan and establish regular posting;
- select promotion tools in Telegram;
- define the parameters for evaluating the effectiveness of promotion and constantly analyze them.
Read more about the strategy in the article "How to develop a strategy to promote a Telegram channel for business".
If you need to promote your Telegram channel from scratch for free, take the course "How to attract clients from Telegram and earn". It tells you everything you need to know, which you can use to develop your Telegram channel.