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- Googles' "BeTogether" advert was launched in 2020, during the peak times of COVID-19. The advert features real people and their stories about how Google services helped them stay connected. It emphasizes the importance of connection and serves as a heartwarming reminder about how the power of technology can help maintain relationships. Despite the popularity, "BeTogether" doesn't involve any product placements or celebrities. The timing might have had an effect on how the advert performed in general. The main critiques can be that it might be seen as "manipulative" or "self-serving" because of showing normal people instead of celebrities. Plus, it could perhaps promote technology-driven lifestyle. Hovewer, those critiques are purely subjective and depend on individual perspective. Google services are considered to be ones of the safest, and "BeTogether" highlighted this too.
- The way Google looked at promotion definitely sent a positive message to the world during uncertain COVID-19 times.