In the fiercely competitive retail industry, offering affordable shipping options to your customers can make or break your business. If shipping costs are too high, potential buyers may abandon their carts, impacting your conversion rates and overall profits. Indeed, a recent survey by Convey found that 64.3% of U.S. consumers consider delivery costs to be the most critical factor when making a purchase. Therefore, understanding the components that influence shipping costs is imperative for the success of any online business.