In today's competitive business environment, finding ways to attract and retain customers is crucial for success. One effective strategy is to offer discounts and coupons in your PayPal invoice. This not only helps you stand out from your competitors but also encourages repeat business and fosters customer loyalty. In this article, we will explore the importance of discounts and coupons, how to set up your PayPal account for invoicing, step-by-step instructions for adding discounts and coupons to your invoices, as well as some tips for a successful discount and coupon strategy.