About the game. This is an annual competition held on the last Monday of May. At 12:00 local time. Competitions are held on Cooper's Hill near Gloucester in the Cotswolds, England. The cheese race is traditional for people who live in the village of Brockworth. but recently, people from all over the world have been taking part in it. the origin is unknown.The game has been around for hundreds of years. there is a version that the rsa originated from pagan rituals. rolling burning bundles of brushwood from the mountain, which showed the onset of the new year. Racing often brings serious injuries. Rules of the game participants climb to the top of the hill and wait for the signal. then a piece of Gloucester cheese is allowed down the slope, followed by all the participants. the one who first crossed the finish line and grabbed the cheese gets it as a reward.