Each newspaper has its own unique features that help to win over its audience. For a deeper study of these features, we conducted a comparative analysis of newspapers. The New York Times is a daily print publication, belongs to the type of "serious" publications. The first issue of the newspaper was published in 1851. The daily circulation is 876,638 copies, and on Sunday it reaches 1,352,358. The New York Times is the third most popular newspaper in the United States after The Wall Street Journal and USA Today. Like many American newspapers, it was created as a regional publication, but the concept of regional media did not prevent it from becoming one of the most influential in the country. The readers of the newspaper are well educated, many of them have academic degrees. The New York Times is reliable, trustworthy, smart, high-quality, socially responsible and reliable. Readers believe that the newspaper is "the most in-depth and comprehensive publication in the United States", "pr