As part of the study of the section, we tried to write a brief for a documentary.
Fashion 1- Radio program in English about fashion
Listeners
Girls from 14 to 18 years old who are interested in fashion trends. And also women from 18 to 50 years old (50+) who really understand fashion.
Radio podcast
Fashion is constantly changing and it can be very difficult to keep up with the latest trends. Every morning girls have a choice of what to wear to be fashionable and popular. This is especially true for color solutions, since the ability to combine colors is very important for every fashionista. Women listen with great interest to any information related to fashion brands. That is why the idea arose to create podcasts where girls and women will listen to information about the latest changes in fashion. Producers will be expected to provide, in addition to the broadcast programme:
• Selected highlights to be played in preceding programmes to trail ahead to the radio podcast.
• A dry version for podcasting (current podcast consumption stands at around elevenv thousand downloads a week, so this is an important audience).
• A piece of visual for the Fashion I website to be used for viral marketing.
Format
There is now a variety of formats available to the producer. These are:
• Two five-minute packages and a studio discussion with two guests
• Two ten-minute packages
• One twenty-minute package
Content
In each issue, the announcers talk about the latest trends in fashion. On Saturdays, they talk about famous fashion houses, compare what was in fashion and what is popular now.
Social problems : fashion should be comfortable for people with any figure, body positive, health, family.
Price
The cost of Fashion 1 is around 8 000$
Commissioning process
To formally submit a proposal, please complete the proposal by midnight 4 May. The
Commissioning Team intends to communicate commissioning decisions by the beginning of
June, and we plan the documentaries to go on air from August through until early next year.
We aim to give feedback to everyone who submits a proposal.