Introduction
Data is the most valuable commodity of 21st century. It is being monetized by giants of IT industry. Most valuable resource nowadays, however, is targeted information. Every piece of information provided by user may be used to create his profile and then - to target him with right ads at right time.
Issue
You are a product. Your data is the new oil, and it's being collected, sold and used to target you. Data is being used to create profiles of you and others, control your behavior and manipulate your thinking. This can be done through sophisticated algorithms that sift through millions of pieces of information about people in order to predict behaviors with high accuracy (or even better than humans can).
Data collection has evolved from something that happens on an individual level—like when you give up your personal information at checkout—to something much more pervasive: everything we do online is tracked by companies who then sell this information to advertisers who want access to their audience in order for them to market their products or services towards them directly!
How to keep your privacy and be safe in modern world?
- Use different passwords for different sites.
- Use two-factor authentication on all your accounts, especially those that require it.
- Encrypt your messages with end-to-end encryption using apps like Signal or ProtonMail. This will protect you from hackers who might be working as part of a botnet, who can intercept messages and use them to gain access to your account or data in other ways (like stealing money from bank accounts). You can also use these services if you have shared devices with someone else who doesn't know about this yet either!
- Don't use regular email addresses when signing up for new services—use something unique like "protonmail" instead."
Information about you is always the part of someone's business plan
- You are being tracked.
- You are being targeted.
- You are being monetized.
- You are being sold to the highest bidder, who then uses it to make money off of you and your data (and they may not even be aware of this).
The know about you
It isn't a secret that information about people, their habits, actions and friends is being collected by corporations or organizations. As an example - Google or Facebook knowing everything about you.
This can be done for different reasons:
- to improve the quality of search results;
- to improve the user experience and add value to their products;
- to sell ads against your data (especially if you don't want them).
Your data is being used as a product
Data is a commodity, and it's being sold to the highest bidder. Your data is being used as a product. Companies are selling your data to advertisers in order to make money, but they're also selling your data to third parties who want access to it so they can sell their own products or services.
This is why we have laws against selling or sharing personal information without consent—because if you don't give permission for someone else's use of your information, then those companies can't legally do anything with it at all!
Data is the most valuable resource of the 21st century
Data provided by internet users is becoming one of the most powerful economic resources of 21st century. It is being monetized by giants of IT industry. Most valuable resource nowadays, however, is targeted information. Every piece of information provided by user may be used to create his profile and then - to target him with right ads at right time.
This can lead to privacy concerns for users who do not want their personal data used for marketing purposes or other purposes without their consent.
You are being tracked
Your ISP, mobile phone provider and bank all know where you live and what you do online. They can also track your location at all times by using a device such as a smartphone or laptop that's connected to the Internet. Your employer may also have access to this information if they want it—and some companies will even go so far as monitoring their employees' social media accounts while they're off work!
Conclusion
The conclusion of this article should be that we are facing a new era of privacy and security. The modern world is becoming more and more dependent on data, but people feel less safe with their privacy being invaded. On the other hand - all hackers want to get into your computer, or use it for their own purposes. This can be caused by any number of reasons: viruses infection; hackers who want to steal information from computers and mobile devices; government agencies who may access personal data illegally when there is no legal ground for such action (as in case of hacking into unsecured systems). So how can we protect ourselves? We have mentioned some tips above - they will help you in staying safe while using internet.