OTT Analytics Is Critical to Your Business
As more providers enter the market, businesses must leverage OTT analytics to produce appealing content tailor-made to retain and expand their user base. To thrive, OTT service providers must offer exciting content, a simple user experience, personalization, and data and technological integration.
In the OTT streaming business, where content is accessed by different users, multiple devices, and internet connections with varying internet speeds, it’s imperative to monitor and analyze the performance of services and OTT data to tailor monetization strategies.
OTT analytics can give a 360-degree view of the following factors, and help you:
Streamline Advertising
Advertisements (such as AVOD) help the service stay profitable. But how can a service provider ensure their ads are performing optimally? OTT analytics offer the service providers an unbiased insight into how the viewers are receiving the ads. Such insights help you schedule, scale, and execute advertisement plans. OTT analytics help you populate ad slots optimally without hurting the UX.
Centralize Your Insights
Sound video analytics solutions unify all insights into one platform. A comprehensive OTT analytics platform can help avoid costly correlation engines and data discrepancies. As all departments utilize the same data, you can address silo issues, enabling access to analytics to all to measure performance in real-time, among other parameters. Also, using a single solution is cheaper than building and maintaining multiple technologies.
Identify and Build Audiences
Streaming strategy depends on usage patterns. Understanding the stay duration of users is key to perfecting the content strategy. A robust analytics solution helps you prioritize resources to fulfill user needs. For example, a smartphone may not be as data-guzzling as a smart TV. Analytics equips you to allocate resources by assessing your audience’s preferred device.
OTT analytics offer insights into audience preferences, which helps service providers create user segments based on smart data. Using OTT analytics, service providers can scale quality and deliver the experience audiences demand. For instance, service providers can separate users deemed valuable (premium) and offer them customized or higher levels of service. Service providers can also categorize users based on their device, location, or network quality.
Improve User Experience
The main reason behind users leaving a platform is a poor user experience. You can retain your user base by addressing protracted buffering, crashes, and bitrate loss, among other issues.