Blog Posting Length and SEO: Do I need to write long articles?

Not too long ago pretty much every “SEO specialist” would advise you to write at least 1000-word long posts in your website blog section. But what if I say that even 500-word article can help a lot if the article is effective enough?

Ask yourself - how much time can you spend on reading an article? Everyone is in a rush these days. People are seeking for fast answers to their questions that’s why the 1000-word rule is kind of outdated.

Now that we quickly answered the main question of this article, let’s dive in and see how to effectively write articles for blog and how to generate valuable leads with the help of it.

How Long Must the Blog Post be for SEO?

Believe me or not there’s no universal answer to this question. What matters is your target audience’s intent – do they want to read deep research before going to sleep or they want to get the shortest answer to their question?

The most important part in building successful SEO strategy is giving the user exactly the information he wants to see. If we go through the main steps of creating a successful blog post we can highlight the following points:

1. You must generate unique content

2. Your content must be valuable for the searchers

3. You must include useful keywords

4. You must be sure that your content is looking good on mobile devices

How to Find an Optimal Length for Blog Post

It’s pretty simple. Just do a quick research and see how long are the articles shown on the top results of your search engine results page (SERP). Also, it’s important to look through your website’s analytics and find out which posts on your websites gain more attention.

Still wondering how long should your blog article be? Come on! It’s totally subjective and depends on the question to which you are answering, to your audience. Don’t be afraid to make experiments. Try long ones and see how they are converting, try short ones as well, analyze and you will definitely find an optimal length for your blog posts.

Do you have any questions regarding your website SEO? Feel free to visit our website, submit a free SEO audit and get a deep research report that will point all the key points that are needed to be optimized for better rankings.