Any work must be paid. But if an ordinary employee understands what and who pays him for, then how do all these people who have made the Internet their professional field of activity earn money?
Polina records video lessons of the Chinese language and uploads them in her community on VK. It all started as a simple hobby. But after a couple of months, the audience of the channel grew, and the number of views increased significantly. The girl realized that she wanted to improve the quality of the videos and make a profit from her business. But how to organize it?
Social networking is all about making new connections. For this reason, social media is considered one of the best tools for generating leads.
As soon as people began to widely use the virtual space, they immediately thought about how to make money on it, i.e. monetize. Advertising in videos is no longer surprising, and many companies have been using banner advertising for a long time. Today, even a certain number of subscribers is an indicator of success and makes a profit.
In theory, all of your social media followers could be considered potential customers. However, their existence alone cannot ensure sales. This makes lead generation just the first step towards conversion. Once you have a new contact, you must work hard to guide your prospect throughout the sales funnel. For more effective lead generation, offer your audience something in return for sharing their contact details and following you. Discounts and valuable materials such as free e-books, articles, white papers, etc. usually work wonders.
Monetization is the income from the content posted on the network. It is not necessary to have your own store and sell something. Video, audio, photos, texts - this and much more will bring commercial success.
The main advantage is that it is not necessary to have a personal website. A personal page on social networks is also perfect for monetization. This is the most obvious way to make money with social media. However, this does not mean that it is the easiest. Many people who come to social media to promote their business end up failing, believing that their success depends solely on posting new offers and placing ads.
Whether you're selling anything or just promoting your blog, useful and interesting content can pay handsome dividends if it's shared through the right social channels.
Here's what you can do:
Share helpful articles and blog posts. Do you know what your audience is doing, what problems they face? If so, why not write about it, offer your solutions and advice? Text content can be easily shared on almost any social network, which creates interest and attracts new visitors to your site.
Show memorable images: Take great photos, upload vibrant images to impress your audience, share useful infographics, and more. Platforms like Instagram and Pinterest are perfect for sharing visuals and can increase traffic to your website as well also increase your sales.
Create quality videos. This opens up endless opportunities for video marketing and makes it possible to make money on platforms like YouTube, Vimeo, etc. Video content is also widely shared on popular social networks including Facebook and Instagram. This is a chance for you to draw more attention to your account.
Of course, the main requirement is to have a large audience and views if you post videos. Although now many advertisers are cooperating with bloggers who have only a few thousand subscribers.
YouTube has been one of the largest video content revenue streams. Despite the fact that at the moment in Russia the service has turned off monetization for the time being, some are still trying to place advertising integrations in videos.
There are many more opportunities to post a variety of content on social networks. Each social network sets its own requirements for pages that can be monetized. For example, VK requires a minimum of 5,000 people in the community to make money on video. And within the framework of the affiliate program, coverage should be at least 7,500 people per day. The originality of the material, including video, is the main requirement of VK and Yandex.Zen. Yandex also adheres to the rules on advertising, but reserves the right to refuse the author to place advertising material.
But every medal has two sides. And now let's touch on the "dark side" of social networks a little.
Today, as we all know, those numerous Russian video bloggers who have a huge number of subscribers and earn from automatic YouTube ads have been literally ruined. Because all the traffic they had was from Russia, and the videos themselves were filmed specifically for the Russian, less often than a Russian-speaking audience. Today, YouTube announced that the restrictions on ads and monetization are a temporary measure. But, as you know, nothing is as permanent as temporary. And since their income will decrease, because most vloggers will stop making videos due to lack of financial motivation, traffic will gradually fall, and advertisers are unlikely to be willing to pay big money, as they did quite recently.
Now imagine that at one moment your page on the network was blocked, simply because the Internet giant did not like the activity of your account. And the platforms take a large percentage, determine the amount of income and can remove content at their discretion. All centralized social networks are subject to this phenomenon.
Imagine if you could work without limits, follow your chosen path and not pay attention to the various “pebbles in your shoes”. This is exactly the advantage that decentralized networks can offer. This will not only help grow the community, but monetization, which is a direct companion of decentralized networks, can also be used as a medium of exchange - fans can directly reward creators (rather than sponsoring the platform on which all the action takes place) for the work they like, creating a mini-economy that effectively removes the middleman from the equation. Essentially, by tokenizing themselves, creators are inviting their fans to take part in everything they do.
Solcial is a decentralized social network that allows anyone to share content completely without permission, avoiding censorship and rewarding users and content creators at fair market value. A truly open crypto platform for social networks and monetization. So the creators of this platform promise us. Upon registration, each user will receive 1,000,000 native tokens. Where can they be used?
With these tokens, you can support the author of the material who creates high-quality content, evaluate and vote for the material that you liked the most. This will help bloggers receive tokens for their publications.
Users will be able to earn tokens for posts, comments, curation, administration and ownership of groups.
The token can become a tool for gaining recognition from the audience. Monetizing emotional value for fans is not a new phenomenon. For the first time, the American hip-hop group Wu-Tang Clan took advantage of this by selling the only copy of their album Once Upon A Time in Shaolin in 2015 for $2 million. It turns out that using tokens is much easier to monetize unique creative content, and this is often used by artists and musicians. Russian artist Pokras Lampas digitized the work painted on canvas. The artist projected the image onto the walls of the Chirkey hydroelectric power station in Dagestan, took a photo of the projection, converted it into a token and put it up for auction. This work was bought for $29,000.
In addition, it will be possible to buy and sell goods and services directly without intermediaries. As a result, we get the development of private money and financial systems independent of states and their monetary policy.
Social networks today are no longer limited to serving only online communication. Social networks have evolved into full-fledged marketplaces, offering numerous business opportunities to entrepreneurial individuals. And let Solcial help make this path easier.
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