The abundance of fakes undermines people's trust in the media as sources of truthful and objective information about what is happening in our country and the world as a whole. The society develops a stable biased attitude towards the socially significant information broadcast by the media, from which distrust of the authorities is formed. It is no coincidence that the word "scandal" usually sounds next to the word "fake". It is the ultimately critical consequences of such scandals for the reputation of the state that force the authorities to look for ways to minimize the influence of "fake news" on public sentiment. To give an idea of the perniciousness of this influence, it is enough to recall that the first creator of a fake picture of the world was the Nazi ideologist Dr. Goebbels. It was thanks to his idea of communication control of the mass consciousness of the population of Germany that the dawn of the fascist regime in the 1930s was possible. And this example clearly shows how quickly and at low cost it is possible to turn a society into a crowd stricken with mass psychosis with the help of specifically presented information.
How is there a point influence if a person chooses what news to read?
The free choice of topics on the Internet is rather a myth. We have become hostages of algorithms designed for our convenience. Each of us has come across the fact that it is worth looking for some information on the Internet, as it appears in contextual advertising for a long time. Social networks give you information based on the same algorithms - cutting off 80% of new information and providing you with only what intersects with your interests.
That is, the opportunity to obtain fundamentally new information for you is very limited. But there are very wide opportunities to adjust the presentation of the material in such a way as to impose other people's thoughts on you, and in the end - to induce certain actions that are beneficial to someone else.
The simplest thing is to push you to buy some product. At the same time, it takes six times less time for a fake to reach one and a half thousand Internet users than for reliable information.
What is the lightning speed of fake spreading connected with?
The most effective are those fake messages that affect our basic "instincts":
fear;
sex;
power
A fake created on the basis of the manipulation of genuine information, with a shift in emphasis and a chronological sequence of events, captures the attention of no more than 30-50% of the target audience.
But a fake based on real information with a generous share of fictitious details affects the perception of already 80% of the target audience!
The secret is that these "details" usually contain some important or simply shocking information that a person can share with others and thereby raise their own status. In this light, the accuracy of information transmission loses its value, emotions come to the fore. In other words, with the active development of the Internet, humanity has entered the era of post-truth, when real facts are of less value than psychological reactions to them.
Modern access to information, its colossal excess, is ahead of the needs of the average person. An ordinary consumer usually cannot, and does not want to actively participate in the processing of this information, in checking its veracity. It is much easier to get information from social networks, where the algorithm has already filtered out most of it, adjusting to the interests of the user. And the majority of users want to believe that the news they offer is true because it is as consonant as possible with their ideas about the world. At the same time, they do not even think that they can be a lie.
Decentralization as a solution
With Exorde, they want to add nuance to this flow of information. By tracking the spread of information on the Internet and linking similar facts together, they want to find the source of every piece of information.
To do this, the Exorde team has created a decentralized economy and community, whose task will be to collect and connect all public data passing through the Internet. These members will be rewarded with a cryptocurrency created by Exorde and will be able to progress through our system over time.
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