Kinder Penguin is a product that is produced under the Kinder brand, like other sweets for children. The brand itself belongs to the Italian company Ferrero, which was founded by Pietro Ferrero in 1946.
A big role in the recognition of the "Kinder Pingui" advertisement was played by a song that constantly sounded. There are only a few words in it: "I love Kinder Penguins," but it sits very much in my memory. We are sure that these words were in the minds of many when advertising was at the peak of popularity, and remembering their children asked their parents to buy them a delicious bar.
As we can see from the example of Kinder Penguin, advertising characters help not only attract the attention of the audience to the brand, but also are well remembered, form a pleasant impression, improve mood and are closely connected in the minds of consumers with the product.