Genshin Impact is an open-world action role-playing game that allows the player to control one of four interchangeable characters in a party. The plot of the game is quite simple, so the game itself covers a much larger audience than the creators originally planned. This was one the reason for the popularity of that game. The next reason is visualization of battles and landscapes. At the beginning a player had to choose between two main characters and since then the game's started. Mostly the main part of people who are into that fandom live in social networks, because Genshin is an online game. Therefore, a lot of creative works are made, starting from drawings and ending with cosplays. The game is really exciting, because you will need to complete daily tasks, tasks of the world and tasks of the main plot. Pumping (raising the level) characters is also one of the most time-consuming things. As I said earlier, fandom lives on social networks. VKontakte, Twitter, Tiktok and other simil