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Olya Basova

"Fast fashion" is the main enemy of ecology.

What is fast fashion? This is a quick change in clothing style trends. Does it affect the environment? Of course. For example, 7.5 thousand liters of water are spent for the production of one pair of jeans, this water would be enough for 7 years of use for one person. Every year, the fashion industry uses 93 billion cubic meters of water, which over the same period can be used for the lives of 5 million people. In the world, 100 billion new things are produced annually from new fabrics. Indonesia is considered one of the main countries of clothing manufacturers. Local factories and factories dump waste into rivers, despite the fact that the local population uses water from them for washing, irrigation of fields and other vital needs. The Chitarum, one of Indonesia's most important rivers, has become one of the most polluted in the world. What role do consumers play here? People began to buy more clothes and store them less. For example, in Europe, the average number of t

What is fast fashion?

This is a quick change in clothing style trends. Does it affect the environment? Of course.

For example, 7.5 thousand liters of water are spent for the production of one pair of jeans, this water would be enough for 7 years of use for one person. Every year, the fashion industry uses 93 billion cubic meters of water, which over the same period can be used for the lives of 5 million people. In the world, 100 billion new things are produced annually from new fabrics. Indonesia is considered one of the main countries of clothing manufacturers. Local factories and factories dump waste into rivers, despite the fact that the local population uses water from them for washing, irrigation of fields and other vital needs. The Chitarum, one of Indonesia's most important rivers, has become one of the most polluted in the world.

What role do consumers play here?

People began to buy more clothes and store them less. For example, in Europe, the average number of times a wardrobe item was worn dropped from 200 times in 2000 to 160 times in 2015. When washing, polyester and nylon items emit tiny fibers that pollute wastewater and eventually the oceans. Although it was the demand for cheap clothes that prompted the fashion industry to develop in this way.

What can we do?

Well, first of all, buy less clothes, mostly purchases are made by "fashion victims", you should not make rash purchases, because you probably still have a lot of clothes.The second is to buy less clothes, but of better quality, then the clothes will stay for a long time. You should also use the instructions when washing and ironing clothes

Let's take care of the planet together, because we still have to live here!