What is fast fashion? This is a quick change in clothing style trends. Does it affect the environment? Of course. For example, 7.5 thousand liters of water are spent for the production of one pair of jeans, this water would be enough for 7 years of use for one person. Every year, the fashion industry uses 93 billion cubic meters of water, which over the same period can be used for the lives of 5 million people. In the world, 100 billion new things are produced annually from new fabrics. Indonesia is considered one of the main countries of clothing manufacturers. Local factories and factories dump waste into rivers, despite the fact that the local population uses water from them for washing, irrigation of fields and other vital needs. The Chitarum, one of Indonesia's most important rivers, has become one of the most polluted in the world. What role do consumers play here? People began to buy more clothes and store them less. For example, in Europe, the average number of t