Schiaparelli Elsa - parisian fashion designer, one of the creators of ready-to-wear.
Since childhood, Elsa was delighted with the study of ancient cultures and religious rites.Elsa Schiaparelli's design career was influenced by the couturier Paul Poiret, who became famous for throwing away corsets and oversized dresses and promoting a style that allows the modern woman to move freely.
Schiaparelli was one of the first to use visible zippers, both decorative and functional in Haute Couture.Instead of being hidden, zippers have become a key design element.
The first licenses to manufacture clothing in the United States appear. This strategy will become common practice in the fashion industry many years later.
The 1930s were a real heyday for the Schiaparelli fashion house. The business began to gain momentum: the salon was renamed the Schiap store. Jewelery occupied an important place in Schiaparelli's collections. She was known for her unusual buttons, which could resemble candlesticks, playing card emblems, ships, crowns, mirrors and crickets or silver tambourines, silk-covered carrots and cauliflower.