"Skoda - 125 years"

This advert was made by a famous car manufacturer "Skoda". As you can see from the title, it is for their 125th anniversary.
The video mostly uses the technique of association, visualizing positive emotions and wishes to attract customers. Families, who are driving this car, seem to feel free and comfortable inside it. They are laughing and having fun all their journey with "Skoda". Also the creators are trying to describe how useful are their cars by the background. There is really beautiful nature, incredible views, and "all it you can see with our cars". All these things are trying to persuade us that we should buy this car to get the impressions shown.
Besides that speaker in the advert mentions, how many families already bought and now are actively using "Skoda" in 125 years of existence of their company. It makes the spectator thinking that he is the only one, who doesn't have this car. So, bandwagon effect is used too in some way.
I think, this ad is really well-done and is able to attract potential customers.
To sum up, this ad tries to influence on us psychologically on a subconscious level. All the components used there are what we want to have. So we may feel in the way that all these things can be ours with their car.

Here you can see the ad