The Theory of Generations was published in 1991 by William Strauss and Neil Howe, who have identified a recurring generational cycle.
In this theory describes groups of people who were born in a certain period of time. I chose two generations to compare: it's Baby boomers and Millenials.
These groups have their own characteristics.
Also their have own problems .
Now on to the generational marketing strategies.
Baby boomers are rational consumers who rarely make emotional purchases, every purchase must be considered. To sell to baby boomers it is worth investing in their traditional media channels - television and print. Also they are still be receptive to direct marketing/sales tactics; they like to talk to real people.
As millenials grew up distrustful of the world around them, they are extremely egocentric and more often ready to spend money on themselves. Social media is the main channel of communication with them for marketers. It is better to give preference to non-traditional advertising and influencers, since millenials believe only in the words of those they know well.
Generations is the Workplace.
Key difference between two generations.
- Use of technology.
Baby boomers use technology much lower, while millennials are a tech-savvy generation with a lot of technology products.
2. Role of women.
In the baby boomer generation, women were encouraged to take on the role of wives and mothers, with little focus on careers. But in the millenial generation, women are increasingly pursuing educational and career goals.