Что такое брендбук и для чего он бренду / What is a brandbook and what is it for a brand
31 августа 202131 авг 2021
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What is a brandbook and what is it for a brand
What is a brandbook and what is it for a brand
What is a brandbook?
A brandbook is a document that describes a brand. It contains information about the company's goals and mission, corporate identity, rules for using identity elements, rules for communicating with the audience, and a lot more. A brandbook is a book with rules for brand management.
What is a brandbook?
A brandbook is a document that describes a brand. It contains information about the company's goals and mission, corporate identity, rules for using identity elements, rules for communicating with the audience, and a lot more. A brandbook is a book with rules for brand management.
What is a brandbook for?
The brandbook helps to correctly understand the brand concept and the company's path. It forms internal corporate standards. It is used by both managers and ordinary specialists of the marketing department.
What is a brandbook for?
The brandbook helps to correctly understand the brand concept and the company's path. It forms internal corporate standards. It is used by both managers and ordinary specialists of the marketing department.
What should be in the brandbook?
The brandbook should contain several sections: the mission and positioning of the brand, as well as the features of the target audience and communication within the company, graphic and visual solutions, text information describing marketing solutions, concept, characteristics.
What should be in the brandbook?
The brandbook should contain several sections: the mission and positioning of the brand, as well as the features of the target audience and communication within the company, graphic and visual solutions, text information describing marketing solutions, concept, characteristics.
What should I do if the business and corporate identity already exist, but there is no brandbook?
You need to develop a brandbook yourself or order it. It will help to avoid misunderstandings between decision-making employees, designers and marketers.
What should I do if the business and corporate identity already exist, but there is no brandbook?
You need to develop a brandbook yourself or order it. It will help to avoid misunderstandings between decision-making employees, designers and marketers.
