Что такое фирменный стиль и зачем он нужен компании / What is a corporate identity and why does the company need it

What is a corporate identity and why does the company need it

What is corporate identity? Corporate identity is the entire visual of the company. It includes: logo, fonts, colors, layout features. It is also often important to work out the carriers of corporate identity — physical and digital surfaces on which style elements are placed.

What is the corporate identity for? The corporate identity creates the image of the company. Thanks to it, customers and consumers recognize your company among others and identify your products or services. It also attracts not only customers, but also partners, investors or job seekers.

How important is corporate identity? We can say that the corporate identity represents the company. Its features help a potential client to form a first impression. In a highly competitive market, it is especially important that the corporate identity is attractive and harmonious.