Rodion Malyshev, co-founder of Free.creative:
It may seem that after the pandemic the market became more spacious, many companies have closed down and you can take their place even without a recognizable face.
According to our observations, that is not the case. The pandemic has forced many people to get rid of all unnecessary things and become more cautious in their social interactions, hence making them more selective with where they eat and what they buy.
Therefore, a business founder should know in advance which idea he will be presenting to the customers and how he will build communication.