When we talk about Ionic Hair Dryers, we are talking about devices that emit negative ions.
The negative ions emitted by the hairdryer break up the water molecules, which are absorbed by the hair. In this way, the hair fibers are hydrated and not dried.
The ion hair dryer neutralizes the static electricity present in the hair, responsible for opacity and electrified
hair.
The breaking process of the molecules causes the hair to dry much faster, exposing it less to heat and therefore to the possibility of damage.
And faster drying hair means less wasted electricity (wallet thanks) and less time wasted in the bathroom in the morning!
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