The automotive sector is one of the most efficient sectors in terms of added value. Therefore, it is important to increase automotive exports. However, exports in the automotive sector are not in the desired figures. Taking advantage of digital marketing opportunities to increase exports offers companies the energy necessary to overcome this situation. Automotive companies that benefit from the possibilities offered by digital marketing can significantly increase automotive exports in a short time. However, digital marketing is a professional field of activity. Therefore, an expert agency selection should be made when receiving digital marketing services. Increasing Automotive Exports with Customer Segmentation Customer segmentation is the process of marketing more effectively by separating people in the target market of the business into small groups. In other words, an automotive company can segment its target audience in the form of those with the ability to buy luxury vehicles, th