Google recently announced a new algorithm update (page experience) which is expected to take effect in 2021.
The Google algorithm page experience update focuses on users experience, which includes, mobile-friendliness, responsiveness, page loading speed among others.
Why is Google Algorithm Page Update Necessary for site owners?
- Google algorithm gives expected actions site owners can take to rank on google search.
- It determines the ranking position of web pages.
- Every algorithm update always has either a positive or negative impact on website ranking position.
- Google is working hard to deliver the most accurate results to every query it receives, so it needs to update its algorithm to perform excellently.
- Search results are quality results every site owners should invest in for medium and long term lead generation.
What you should know about Google algorithm page experience.
According to Google, research shows that users prefer sites with great page experience.
Page experience metrics to be integrated into Google’s ranking criteria and remove AMP(Accelerated Mobile Page) in Top Stories Features in search mobile.
Page Experience
The page experience signal measures aspects of how users perceive the experience of interacting with a web page.
What is Page experience? Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value
Optimizing page experience makes web visitors have a great experience across all web browsers and all devices.
This will contribute to business success on the web by engaging users.
Core Web Vitals
Core web vitals are real-world, user-centred metrics that measure key aspects of the user experience. The core web vitals metrics include: Loading, Interactivity and Visual Stability
Google Guidelines on Website Ranking on Search Engine
- Having a great page experience can encourage site visitors to get more done on your page thereby reduce bounce rate and increase engagement. On the other hand, having bad page experience can discourage users from doing much on your website.
- Google retains quality and relevant content as an important factor for website ranking.
- AMP will no longer be criteria for ranking on Top mobile new.
Diagnostic Tools for Page Experience
- Google pagespeed insight
- Search console
- Lighthouse
- Chrome DevTools
- Vital Web Extension