Where Automobile Companies Fail, Has Innovation Failed? is a new book written by Dr. Lars Peter Gertner and is available now. The book investigates the question: How can we improve innovation and build trust in an age of corporate innovation disasters? The answer, it seems to us, is that most major automobile companies in the world do not embrace innovation and, in fact, actively impede it. How did they get here? Dr. Peter and Dr. Lars begin by outlining the nine core competencies required for innovation. While everyone can agree on some of the ten competencies, they are still not possible without the other nine. Take the question of openness and repeatability as an example: The flexibility of car-manufacturing process is a major
Why I'm Passionate About Automobile Innovation Everybody knows how important it is for automobile companies to innovate and to provide superior products and services to consumers. However, over the past several decades, something happened which has made such innovation more challenging. Automobile manufacturers have increased their profits at the expense of consumer demand. Why? Well, there are two ways this happens. The first way is something called the creative destruction model: But what is creative destruction, you ask? Well, basically, it simply means that when a product or service fails to meet customer expectations and ultimately fails to sell, somebody finds a new way to create a new product or service to satisfy customer demands, thereby, eliminating the competitor. This model can be achieved not just