Business development is a topical and always relevant topic, especially for entrepreneurs. However, small business is a special segment, which is one of the most important elements of the economic system. Despite this, it is very difficult to develop a small business. Quite often, taxes and a limited development budget are serious obstacles to growth. But there is another problem-the inability to use useful resources and systems that are now available to almost everyone. CRM (Customer Relationship Management System) is a SOFTWARE designed for companies that is able to automate the process of interaction with customers by storing information about the customer, the history of interactions with him, analysis and increase the efficiency and quality of business processes.
The main objectives of CRM are to increase sales, improve service and automate processes such as analysis, segmentation, reporting, etc.
The system may include parts such as: • storage; • analytical system; * operati